With over 15 years of B2B marketing experience, Jana has helped tech giants like PayPal and Deliveroo bring revenue marketing to life. She’s passionate about B2B marketing proactively creating revenue and value, and not being seen as a ‘cost centre’’. Jana attributes her success to a vision-plus-action approach, delivering business value through scaling processes, automation and utilisation of tech, and at all times customer-centric approach to content through all channels. The way that Jana approaches this is by devising marketing strategies that focus on answering the questions ‘why?’ and ‘so what?’ first, and not ‘what?’ and ‘how?’.