The B2B tech marketing innovators index

The B2B tech marketing innovators index

The B2B tech marketing innovator index

The B2B tech marketing innovator index

The B2B tech marketing innovators index


Recognising tech innovators in a new era

The old models are creaking beneath the weight of modern challenges. To reveal the way forward, we need a new approach and a glimpse of disruption. With this fundamental truth in mind, B2B Marketing and technology marketing and PR agency Harvard are joining forces to reveal the world’s top B2B tech marketing innovators.

We’ve assembled an unrivalled panel of experts to help us in our quest:

About the expert advisory panel


B2B Marketing, in association with tech marketing and PR agency Harvard, has assembled a world class advisory panel of B2B tech marketers, who collectively have vast experience and knowledge on this sector, what makes it tick and how to be successful within it. They’ve been instrumental in helping us determine what makes a B2B tech innovator, and once nominations are in, will help us separate the best from the rest – the true innovators from good marketers.

Entry Criteria

What makes an innovator? Well, our panel have concluded that the innovators will be:

Transformational

Tech marketers who have actively transformed the way their marketing department or organisation works, through their fresh ideas and different approaches to marketing (whether that's through targeting, measurement, campaigns, or otherwise).

Challengers

Tech marketers who have not just transformed their own organisation's mindset and strategy, but who have made a noticeable change in their market, whether that's through the perception of their brand, expectation from their customers, or something else.

Virtuosos

The tech marketers who are pushing the boundaries of what is expected when it comes to their use of data, digital marketing or a specific technology. We all know how most marketers use a given platform, but are you someone who’s done something truly ground-breaking or industry-leading here?

Free-thinkers

Tech marketers who have a grand vision for the future of tech marketing. These are the people that have the foresight and expertise to know what's coming next, and how to prepare and get there.

Want to nominate yourself or someone else?

Is it high time your innovative approach to tech marketing was recognised? Perhaps you’ve worked with someone whose drive and creativity blew you away. We want to see all of your nominations, so click the button below to do so!

Who are Harvard?

Harvard is a leading technology marketing and PR agency, helping some of the most exciting technology brands globally make their move. Their team of passionate specialists combine deep industry expertise with a breadth of services to deliver smart and bold campaigns and programmes that cut across owned, earned and paid media. See their work here.